
Designing elegant fashion and impactful media to inspire tomorrow’s style.
Serene Boutique
Serene Boutique is a business I launched during the COVID-19 pandemic, driven by my passion for entrepreneurship and marketing. I created and sold satin face masks that were both stylish and gentle on the skin, built an e-commerce website, managed customer relations, and collaborated with influencers to grow brand visibility and drive sales.

The Goal.
The goal of Serene Boutique was to help people feel confident and beautiful during the challenges of COVID-19 by offering elegant, skin-friendly satin face masks. I aimed to bring a sense of comfort and style to a time of uncertainty and change.
Our Logo.

The Logo.

Thank you card.
Brand Colours.
#EBC9BC
Primary Brand Colour
#FFFFFF
Secondary Brand Colour
#E9DDDB
Secondary Background Colour


E-Commerce.
Built a user-friendly e-commerce platform using Shopify and Wix to enhance the customer shopping experience and streamline accessibility.
Collaborators I've worked with.

Sadie Aldis @sadiealdis
Youtuber accumulating over 1,000,000 subscribers. Focusing on daily lifestyle.

Morgann Book @morgannbook
Content creator and book influencer.

Britt Ann @britt_ann
UGC and content creator.
Valerie Orsulak @valerieorsulak

Valerie Orsulak @valerieorsulak
Lifestyle and wellness creator.

Results.
500+
Orders across online & retail channels.
120%
Increase in sales following key influencer collaborations.
70%
Boost in web traffic through Shopify and Wix.com
1440+
Instagram followers grown from scratch.

Customer satisfaction!


Opening in the Handmade House Dundas and Burlington.
Retail shops across the Greater Toronto Area.
8

Donation to an environmental cause in Vietnam.


